Our goal is for each bird to reach its maximum potential. We achieve this in the following ways:
1. Genetics – By selective breeding, we increase the genetic potential of each successive generation without diminishing the genetic diversity. We use the appropriate poultry standard—American, British or French—as we select our next generation of breeders.
2. Straight run chicks – We feel that disposing of day-old chicks solely based on gender selection prevents that day-old chick from reaching its potential. Thus, we sell straight run (un-sexed) chicks. The pullets can be used for egg production, and the cockerels can be used for the table.
3. Nutrition – We strive for optimal nutrition at each stage of growth. We are working with a nationally recognized poultry nutrition specialist to formulate feeds specifically for birds in our region.
4. Housing – We provide well-ventilated housing with good bedding or rotational fresh pasture and plenty of space per bird.
5. Water – Clean, fresh water is essential to a bird’s health. Dirty, stale water is a vector for many different illnesses. Our motto is: if you wouldn’t drink it, don’t expect the birds to. We use several varieties of automatic waterers—cups and bell waterers. Some of our pens have manual 3- or 5-gallon waterers. Where manual waterers are used, they are emptied and refilled daily. Where automatic waterers are used, they are checked daily.
6. Care – If we take care of the birds, they will take care of us. Care is the attention you pay to all the little signs that the birds give you. When you walk into a pen and there is a happy sound, you know things are going well. But when you walk into a pen and there is a different sound, a different smell or a different feel (not a happy one), care demands that you not ignore these signs, but rather find the cause and address it. We strive to do that.